Benson’s AgencyBranding | Brochures | Business Cards | Flyers | Graphic Design | Logos | Web Design
Benson’s Agency deliver ‘best in class’ promotional staffing and bespoke entertainment for private and corporate events and exhibitions across Europe.
To design and develop a new brand identity for Benson’s Agency.
- new website with filterable porfolio
- new logo
- spot UV business cards
- social media integration
Benson’s Agency is a company of two halves, a staffing agency and a bespoke entertainment company. To create a cohesive design and brand identity we split the website into two sections, clearly highlighting what each part of the business offered. A slide show on the homepage introduces visitors to the company by showing them examples of their work along with key phrases describing their business. The biggest challenge with the Benson’s Agency website was the huge range of services that they offered. We decided that the best way to advertise this to potential customers visiting the website was with a filterable portfolio and a case studies page. This way clients could look through the site and get inspiration for their own event.
First impressions are key in every industry but it is particularly important in the entertainment and event industry. To capitalise on this we designed a clean crisp logo for Benson’s Agency that could be easily adapted to any medium, large or small. We also wanted to create a business card design that would instantly grab attention and convey a very professional feel. To do this we went for a clean crisp design featuring the new logo highlighted with a shiny spot UV overlay.