Pretty Sweet are an old school sweet and scooter shop in Quay Street, Haverfordwest. They have a core group of local young skaters and scooter riders who visit the shop regularly and are actively involved with videos, photos and the local skate community.

The Brief

Dan and Claire came to us wanting to create a brand image for their shop and design a logo for use on merchandise. They wanted their branding and merchandise design primarily to promote a sense of belonging and ownership for their regular customers, this is ultimately who drives the shops products.

Our Solution

We put together a dual style logo incorporating a sense of belonging and the shops location. It was important to produce merchandise design mockups so that Dan and Claire could see what the design would look like on different products.

The first design to be used on T-shirts:

• Old school base ball style logo
• Featuring the statement “Team Rider”

The second design was to be used for stickers:

• A simple shape incorporating the “Old School” base ball style logo
• Prominent shop location
• Eye catching colours that would appeal to younger kids

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