Search Engine Optimisation
SEO for small businesses
What is SEO?
The term SEO describes the processes by which one goes about increasing the amount and quality of traffic to your website via search engines, in most cases primarily Google.
Why should I invest in seo?
Organic search is often (and should be!) a huge part of most business’ website performance. Ranking organically can provide a source of high quality leads (leads that are 10 times more likely to convert than social media on a desktop), offers a 30% brand perception uplift, over 40% of online revenue is captured by organic traffic, and 91.5% of the average traffic of the web is generated by the sites listed on the first Google search results page.
SEO that works for youNo fancy jargon
Yes, SEO can be technical – but we’ll not hide behind jargon, and we take a marketing led approach to search engine optimisation. That means that we won’t divorce the SEO process from a thorough understanding of your marketplace (online and offline) as well as your products and services and their unique selling points, an insight into the needs and wants of your customers, and of course a keen awareness of your competitors.
Technical SEO Audit
An inventory of your existing content. We’ll uncover what’s working, what content is underperforming and we’ll also consider content gaps and how they can be filled.
Exploring the varied ways in which people use language to search and how this relates to the products and services that you offer is one of the most important and high return activities in the SEO process.
Exploring your existing backlink profile, those of your competitors and all of your link development opportunities from digital PR to content marketing and outreach.
Local SEOPUTTING YOUR BUSINESS WELL AND TRULY ON THE MAP
If you have a bricks and mortar location, or a service area business (visiting customers at their location) then you’ll need to make sure that you’re being found in the 3-pack (map) results or in the organic local results. This is where local SEO comes into play.
With over 50% of online traffic being generated by mobile phone, with nearly a third of mobile searches made being related to location, and a changing search landscape where searchers are increasingly having their queries answered WITHOUT clicking through to a business’ website – businesses must ensure they have a strategy in place to connect with local customers at the time they are looking for them in the local and organic search results.
We’ll work with you to fully optimise your Google My Business (GMB, previously Google Places) listing, implement tracking to ensure we see the value of your local organic traffic, and help you develop your on page and off page strategy for local organic success.
We work with small businesses to identify the opportunities to get their business in front of customers who are ready to buy.
Our SEO service is offered in collaboration with Claire Carlile, a Chartered Marketer (MCIM) with over 20 years of experience working with a range of small and medium sized businesses on their digital strategy and tactical implementation. She’s a local SEO aficionado with a passion for customer experience management.